There are few things in life as pleasing as an a-ha moment.

It’s that moment where everything else fades away and we gain total insight; whether it’s the discovery that Verbal Kint made the whole thing up or that special realization that the moon is, in fact, not made of cheese – the a-ha moment feels good.

We like knowing.

It’s one of those things that makes magic so entertaining, we see something we can’t often explain and we’re driven to understand it in order to find that a-ha moment.  In today’s society, where we are increasingly determined to figure out how things work, we miss that magic sometimes. … More SMRTETA

Welcome to SMRTETA!

Congratulations – you found me.

I’d love to make something up here that is extremely insightful like, “prepare to be bamboozled” but that isn’t true. I simply made this site as a place to get back to writing about the Arsenal and hopefully share these musings with you.

The plan is to write semi-regularly (every couple weeks?) and host a few guest blogs from time to time.  In addition, I’ve been experimenting with some football analytics and I’ll be regularly sharing my findings here as well (I’m a total amateur so don’t get your hopes up).  Finally, there may also be some surprises because let’s be honest, I’m making this up as I go.… More SMRTETA