There are few things in life as pleasing as an a-ha moment.

It’s that moment where everything else fades away and we gain total insight; whether it’s the discovery that Verbal Kint made the whole thing up or that special realization that the moon is, in fact, not made of cheese – the a-ha moment feels good.

We like knowing.

It’s one of those things that makes magic so entertaining, we see something we can’t often explain and we’re driven to understand it in order to find that a-ha moment.  In today’s society, where we are increasingly determined to figure out how things work, we miss that magic sometimes. … More SMRTETA